Flint & Steel is a boutique desert hotel in Joshuah Tree National Park that offers trendy accommodations for anyone seeking an adventure. With a team of three other talented designers, we took on the challenge of branding this hotel. We did thorough research and then translated our research into a strong cohesive brand the captures the spirit of Joshua Tree as well as the guess who will be staying in our hotel. To further strengthen the brand we designed a variety of touch points that will resonate with our guess and encourage them to experience the Joshua Tree to the fullest. My contribution to the team was helping develop the main identity, which is the logo, corporate colors, typefaces and so on. The brand book layout, door hangers, luggage tags, sandwich packs, and the website were also developed by me.
Amanda Ortiz, Brooke Hankins, William Leung, Slavik Gurmeza